[Content Writing] Mindfulness Personal Branding Instagram Account
Brief: My client is a mindfulness / MBSR (mindfulness-based stress reduction) teacher and this is his personal account. I was responsible to build up the copywriting to support his personal branding. He wants to share mindfulness with his audience, especially people in productive working years that are often bothered by the stress of work and life. Execution: I was researching a lot about what is mindfulness and the technique behind it. My method of research is done by talking with the client and reading books and videos, especially by the father of MBSR, Jon Kabat-Zinn. My method of writing is trying to be clear and concise, while still adding value to the target audience. The language used is mainly casual informal language. Translation: Simple Mindfulness for Beginners Slide 2: Want to be mindful, but you don't know how to start or don't know how to meditate? There are a few ways to be mindful in daily life. Slide 3: Do one thing at a time. Avoid multitasking. For exampl